Branding design goes beyond the surface graphics. A corporate brand identity is the whole personality of a product, company or organisation. Everything from the name, the identity, the colours and the tone of voice all form part of a brand identity development.

Ensuring a consistent visual representation across your corporate website, brochures, trade show stands and corporate offices can be a daunting task. Documenting the key elements of your brand enables you to adapt it for different media, yet still present a cohesive identity.

Your greatest challenge is to prove to your prospects that you are different and better than any other company. Like many other things in life, when it comes to messages first impressions count. By stating your company’s vision and objectives, you appeal to the brand persona.

A picture might be worth a 1000 words, but a recognizable logo is worth many more. Your logo is not just a pretty picture, it is the visual representation of the story of your business. TAVARDT creates memorable logos and product icons that will make you stand out from the crowd.

You don’t have to start everything from scratch. It’s often easier to work from starting templates. Whether you need to draft a proposal, publish a landing page or create a product data sheet, having a well-crafted corporate template will keep your brand consistent and your content visually appealing.

The custodianship of a brand should go well beyond the marketing department. It is important that the brand is aligned across all the key stakeholders who are managing and helping build the brand. Brand management tools aid people to get trained on brand thinking.